Personalized Communications Get Better Response Rates

Save the Date: Sept. 17, 2015 8:30 AM to 10:00 AM

Personalized Communications Get Better Response Rates

In a 2014 survey, Digiday and Neustar reported that of those 100 digital media and marketing executives surveyed, more than half (53%) reported “always” or “often” struggling to personalize their marketing at scale.

Personalized marketing generates huge increases in ROI and customers expect relevant content, in the right channel, at the right time, whether they’re on a brand’s website, a social network, or in their inbox. But how do marketers achieve results without sophisticated datasets, processes and platforms?

At our next DMALI session at the LaunchPad in Huntington, Randy Hardy will explain how geoservices, personalized maps, infographics, and geotargeting can lower costs, while delivering higher results through on-demand printing and multi-channel campaigns.

Randy HardyRandy Hardy, North American Representative, locr GmbH

Randy Hardy founded the US Market for locr 2 years ago and manages all the business aspects of the North American business. His background started 30 years ago as a Salesman for Moore Business Forms, then a Print Broker and Founding the US Market for a French Composition Tool firm.

Disruptive technology and start-ups are things that Randy excels at, relishing the excitement of building new businesses and solving business issues. He lives in Kings Park with his wife of 30 years, 3 children, 2 cats and enjoys golf, boating and running.

Register today!