March 16 @FiveTownsNY. Keynote by Mark Stevens

Mark Stevens, CEO of MSCOSave the date for this upcoming event. Keynote Mark Stevens will be at Five Towns College delivering business insights, past, present and future.

Mark Stevens, CEO of MSCO, is a bestselling author and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for blunt truth and unconventional wisdom.

Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and having held management positions at several global corporations. He is an in-demand speaker at organizations from Siemens, Virgin Air, Nike and Oracle to the American Chamber of Commerce Executives. A frequent media commentator, Stevens lends his insights and opinions on a wide variety of topics on BBC Radio, Bloomberg Television, CNBC, CNN International, Daystar Television, Fox Business Channel, Fox News Channel, MSNBC, NBC/Today, NPR and scores of radio programs, and has been interviewed by The Associated Press, Entrepreneur Magazine, Forbes Magazine, Inc. Magazine, M6 (French Television), The New York Post, The New York Times, Reuters, Time Magazine, USA Today, The Wall Street Journal and many others.

More news and online registration will follow as we get closer to the date. Get the news right in your inbox. Signup now.

In Memory of Jim Prendergast

DMALI is sorrowed by the passing of Jim Prendergast on Friday, January 13, 2017. Jim was an active member of the Direct Marketing Club of New York and the only person to be president twice (in 1975, Hundred Million Club, and again in 1989). He received every honor DMCNY could bestow – Leadership Award (1980), Silver Apple (1986), Golden Apple (2008). DMCNY’s golf outing is named after him as he ran it for so long. He will be missed in the industry terribly.

11th Annual DMALI Golf Classic @ Rock Hill Golf & Country Club

August 12th, 2016

Rock Hill Golf & Country Club
Manorville, NY

Registration & Lunch 12:00
Shotgun start 1:30
Scramble Format

Lunch, Golf and Dinner $150 per person
Dinner only $75 per person
Register today!

$10,000 Hole in One Prize


Tee Sponsors $100
Longest Drive Sponsor $250
Closest to the Pin Sponsor $250
Beverage Cart Sponsor $250
Cocktail Hour Sponsor $300
Lunch Sponsor $300
Hole in One’s Sponsor $400
Dinner Sponsor $500

For more information, e-mail John Mackie

Friday, August 12, 2016 from 12:00 PM to 8:30 PM (EDT)
Rock Hill Golf & Country Club – 105 Clancy Road, Manorville, NY 11949

The 11th Annual DMALI Golf Classic

Proceeds help support the DMALI annual scholarship fund. Registration at 12, Shotgun start at 1:30. Scramble format. Sponsorships available. Register today!

DMALI Announces 2016 Scholarship Recipients

Maggie Haverty
A Marketing major at the University of Delaware, Maggie is a Junior who resides in Bellport, NY.

Christopher Senecal

A Walt Whitman High School Senior who will be attending Marist College, Poughkeepsie, NY as a Business Major, in the fall of 2016. Chris is the first High School Senior to receive our Award.

Both honorees will be in attendance at our Hall of Fame and Scholarship Honorees luncheon on June 16th at Upsky Hotel in Hauppauge, NY at 11:30 AM.


Peas in a Pod

Content marketing isn’t anything new. It was, is and will be the future of marketing. Search engine optimization requires keywords. And keywords are content. So the two – content marketing and SEO – are peas in a pod.

In a recent article, Ryan Stewart, the owner and founder at Webris, warned that the days of ranking product and service pages first for purchase-intent keywords are limited. Stewart concludes, “We need to stop trying to jam websites where they don’t belong. The SERPs have changed.”

SEO is all about content marketing.

There’s not a single day that goes by where I don’t search for something on the web. Whether it’s a funny scene from Seinfeld, pictures of Pluto, or the best-priced dog-grooming shears, before the sun sets, it’s been Youtubed, Pinterested, Googled or Amazoned.

I use the web like it’s my own personal library. I assume that someone, somewhere, somehow, put all the right words together so that whatever search engine I use will serve up what I’m looking for.

SEO is not dead or dying. It’s just different.

A simple search for “best television” will serve up top brands able to pay big bucks. If you are competing with Samsung, you’d better be LG, or expect your marketing budget to go bust in a moment. More interesting are the results that follow these top brands. Consumer Reports, CNET, PCMag, Best Buy. As in: reviews and buying guides.

A whole lot of content, but not a single boob-tube in the bunch.

Try a Google search for “glucosamine chondroitin”. Directly below Google Shopping you’ll find Amazon. WebMD. You see a pattern here?

Neil Patel, Chief Evangelist for KISSmetrics says, “Your SEO campaign will fail unless you integrate content marketing. Your content marketing campaign will fail unless you integrate SEO.”

SEOCM (Search Engine Optimization and Content Management) and the Consumer

SEO isn’t wizardry. Side-by-side with content marketing, it’s a holistic approach to getting your products or services well indexed by search engines so that humans can find them.

Strategize all you like. If that strategy hasn’t considered human behavior, you may as well prepare libations for the goddess Fortuna. All the information in the world is meaningless without that human inquiry that brings that data together.

Think of it like the perfect match made between the consumer and content marketing where the search engine technology is your matchmaking grandmother and grandma’s greatest fears would be a whole lot of effort resulting in a no-show.

Ryan Stewart wraps it up nicely. He says that if you want to capture traffic moving forward, there are three things you can do…

Pay for it: Paid search as a remarketing tactic.

Create valuable content: Instead of jamming your pages with links, create content that delivers what consumers want.

Optimize your website for the web: Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Pinterest is a search engine. YouTube is a search engine.

It’s Search Engine Optimization, not Google Optimization.

Other Factors

Consumers continue to shift from desktop to mobile. This means that mobile search, mobile traffic and mobile apps are more in the mainstream every day. Assisted by mobile digitized assistants like Siri, Cortana, and Google Now, conversational, long-tail keyword queries execute consumer’s search efforts.

Looking ahead, SEO 2016 will only dive more deeply into video, social and mobile apps, where content is not just the written word.

In Conclusion

For marketers who feel they are always one step behind leading-edge practices, the best advice is to stop looking for quick fixes and launch your own content marketing program.

Truth: Content has always been king, as in “the king is dead, long live the king”, and quality content will always engage a consumer. As Doug Kessler, Creative Director at Velocity, so eloquently said, “More content, produced by an inexperienced pool of content creators who are stretched to the limit, can only lead to one conclusion: a tidal wave of crappy content,” and a diminishing rate of return from marketing initiatives.

Web Resources on the Topic

1. Content Marketing Institute
2. Kissmetrics
3. Search Engine Land
4. Contently
5. Convince and Convert ContentPros Podcasts

Author: Joi Tamber-Brooks

2015 Hall of Fame

Save the Date: October 15, 2015, 11:30AM – 2:00PM 
View in browser
Hall of Fame at the Upsky Long Island Hotel
Hall of Fame Luncheon
Join us at lunch on October 15th to honor this year’s industry leaders.

Glen Boehmer, President of Sentinel Printing, has earned a reputation as a good, honest, and respected friend. As the president of a 150+ year-old graphic arts firm, he transitioned Sentinel from a commercial printer into an innovative and environmentally progressive company that is accredited by the SGP Partnership. He has served on numerous organizational boards including the Hempstead Chamber of Commerce, Rotary, ACIT, PIA, Church council, and soccer boards.

Jamie Stanco is the President & CEO of Progressive Marketing Group, Inc. (PMG) and a recognized industry leader in branding and creative services. Mr. Stanco founded the organization in 1977, and today he is the longest tenured, single agency principal on Long Island. He has a long involvement in a wide range of community activities, is an avid preservationist, and supports several fire departments and water districts.

Helene Kestenbaum was Vice President of Sales for 20 years at Mailmen Inc. In her earliest years at Mailmen, Helene was involved in marketing and sales, and teamed up to create Mailmen’s famous jelly bean medicine bottle. She was respected by her colleagues and subsequently served as a role model for all sales people at Mailmen Inc. Helene is a master at fundraising and within her local Jewish Community Center, Helene has orchestrated very popular cabarets, fashion shows and carnivals.

Pre-registered: $50.00
At-the-door: $55.00

October 15, 2015
11:30 am – 2:00 pm

UpSky, Hauppauge

Find out how you can help support our Scholarship Fund.

Hall of Fame Journal Ad Rates
$250 full page
$150 half page

Call (917) 757-1546 and ask for Peter. Or send an email.

Membership Renewals
Individual Member: $75
Corporate Member: $225
DMALI Direct Marketing Association of Long Island

DMALI now has groups on Linkedin and Facebook.

Follow DMALI at:

What is @THEN?


&THEN is the DMA Annual Event reinvented for you.

Join the next generation of digital, data-driven marketers in Boston October 4th – 6th and explore 106 interactive education sessions, and 5 inspiration keynote sessions. &THEN brings analysts, artists, brand managers, strategists, copywriters, CEOs and other great marketers together to share ideas and discuss proven ways to get results.

The DMA would like to extend a very special invitation to you – DMA’s newly reinvented and rebranded annual conference – &THEN, October 4-6 in Boston. As a board member of DMALI, you know the value of providing your members with an opportunity to see what’s new and fresh. We want to help provide that for you and all the DMALI Members, and we’re also offering to provide your members with a significant registration discount.

Designed for data driven marketers and solution providers, &THEN is bringing together the smartest and savviest marketers, analysts, artists, brand managers, strategists, copywriters, CMOs, CEOs and other leaders that we know to share actionable ideas and proven ways to get results. We’re delivering this super-charged experience through:

  • Over 175 learning and education sessions and content labs across 7 different disciplines and tracks
  • Over 150 leading-edge solution providers exhibiting in the Experience Zone
  • Five keynote sessions with M-suite executives who are the rock stars of marketing today
  • More networking opportunities than you will find at any three-day martech and adtech conference, including access to marketers and solution providers in your region

Here’s a snapshot of our line-up of innovative and thought-provoking industry speakers representing some of today’s top brands:

  • Barbara Messing, CMO of TripAdvisor – “The Power of Communication, Trust, Emotion and Context”
  • John Costello, President of Global Marketing and Innovation, Dunkin’ Donuts – “Mobile is the Keystone for Integration”
  • Margot Vaughan, Group Head/SVP, MasterCard Advisors, Managed Services, MasterCard – “Combining the Digital & the Physical”
  • Matt Annerino, SVP, Social Media & Mobile Marketing, US Concerts, Live Nation –”Mobile is the Keystone for Integration”
  • Dan Smith, Vice President, Marketing, Angie’s List – “The Intersection of Technology & Experience: Engagement”
  • Danielle Chabot, Marketing Operations Manager, Direct to Consumer, North America, LEGO – “How to Make Your Brand Story Pop across Different Channels”
  • Nick Lamothe, Senior Manager, Retention Marketing, Adidas Group – “Getting Your Agencies & In-house Teams Working Together”
  • Dan Taylor, Managing Director, Global Display, Google – “Mobile is the Keystone for Integration”
  • Amit Shah, Senior Vice President, Online, Mobile & Social Media, 1-800-Flowers – “Precision Attribution: Game-changer or Pipedream?”
  • Melissa Rothchild, Vice President, Marketing, Tax and Accounting, Thomson Reuters – “Social Media: Reaching the New but Fickle Demographics”
  • Lisa Charlebois, Group Creative Director, Rosetta – “Creating Content for the Seemingly Uncontent-friendly Products”
  • Josh Machiz, Director of Integrated Marketing, NASDAQ – “Which Platforms and Channels Work For You – and Which Don’t”
  • Brad Smallwood, ‎VP Measurement and Insights, Facebook – “Combining the Digital & the Physical”
  • The DMA is delighted to also extend to DMALI members a 50% discount off the Full Access Pass to &THEN. Members can access this discount using the promo code “CLUB” when they register here.

    The DMA looks forward to seeing members at &THEN.

    Personalized Communications Get Better Response Rates

    September 17th, 8:30 AM @Launchpad in Huntington. READ MORE

    DMALI Announces 2015 Marketing Scholarship Recipient

    Prestigious Award Presented to Stony Brook Student

    Plainview, NY – May 28, 2015 – At a luncheon held today at the Holiday Inn Plainview, the Direct Marketing Association of Long Island (DMALI), announced Justin Lambiase, a West Babylon resident and Sophomore at Stony Brook University, as DMALI’s 2015 Scholarship Recipient. This annual award recognizes a Long Island student attending an accredited university or college and majoring in marketing or a related discipline.

    “Each year we seek a deserving student that has demonstrated academic excellence and leadership with a vision of building brand awareness and launching marketing initiatives that will ultimately help companies grow. This year, we’re proud to name Justin as the recipient,” said John Lundgren, DMALI’s scholarship chairperson.

    “Justin was selected from a number of qualified candidates. As an honor student, he is a published author, has an impressive record of market research and has been recognized by the National American Marketing “Brand Plan” for his case study of GEICO. With his demanding academic schedule, Justin also found time to give back by helping to fundraise significant dollars for Habitat for Humanity. As a professional organization, we’re very proud to recognize Justin and add him to the impressive list of DMALI’s Scholarship Recipients”, said Lundgren.

    “It’s a humbling experience to be awarded a scholarship by the Direct Marketing Association of Long Island. I thank all the committee members for this honor,” said Justin.
    For further information about DMALI’s Annual Scholarship Award, visit

    DMALI is a non-profit organization with a professional interest in Long Island’s direct marketing industry. The association’s mission is to provide an exchange of marketing information with a focus on cutting edge technology, strategies, regulations and case studies. The organization is committed to educational and networking opportunities, observes the highest ethical business standards, promotes a public understanding of direct marketing and offers an annual scholarship to Long island students majoring in marketing. For more information, visit

    Denise Armstrong