Direct Marketing Association of Long Island

Increasing the Effectiveness of Your Work Team

Made possible by the sponsorship of the CPW Group, DMALI is pleased to present Liz Kislik to discuss how important teamwork is:

in facing the challenges of today's economy

in building for success in any economy

Overworked? understaffed? Are your clients and vendors feeling the same pressures? How can you work with your team to overcome the difficulties of current business and economic conditions? There are field-tested techniques you can use to help your work team communicate relevant information safely and take action effectively.

Join us on June 25th at the Holiday Inn in Plainview and learn how to work more productively with your Team!

Elizabeth Alt Kislik

Liz Kislik is President of Liz Kislik Associates LLC, a consulting firm that focuses on customer satisfaction and employee success as the building blocks of a resilient, effective enterprise.

Liz's professional development began with summer jobs in a call center. After receiving her BA from Yale, she became an account executive with one of the first telemarketing agencies in the country. She earned an MBA from New York University as she worked her way up to executive vice president. In 1987 she opened her own consultancy.

Today she works with organizations of all sizes and business segments to help managers cope with complex organizational problems, particularly in the areas of customer care and employee performance. Liz is credible and trusted in the board room and on the operations floor, by CEOs as well as contact center supervisors and reps.

She is a 2006 recipient of the Direct Marketing Club of New York Silver Apple for achievement and contribution to the New York direct marketing community for at least 25 years. In 1994, she received the Direct Marketing Association (DMA) Telephone Marketing Excellence award for leadership, innovation, proven track record, and the highest ethical standards.

An active member of the DMA, Liz is deeply involved in current issues of ethics, privacy, and consumer affairs. She served on the DMA Board of Directors for six years and has chaired the Committee on Ethical Business Practices, the Teleservices Ethics Committee, and the Teleservices Council. She testified before Congress on behalf of the Association's self-regulatory programs in the area of privacy. She currently sits on the Committee on Social Responsibility.

Liz is a Board Member and an instructor for the Direct Marketing Educational Foundation and has served as adjunct faculty at both New York and Hofstra Universities. She is a frequent public speaker and writer, and is a member of the editorial boards of Target Marketing magazine and Catalog Success magazine.

This event is sponsored by:

Location:
The Holiday Inn in Plainview
www.hiplainviewny.com
215 Sunnyside Boulevard
Plainview, N.Y. 11803
(516) 349-7400

Date:
Thursday, June 25, 2009 - Corrected Date
6:00PM - 9:00PM

Cost:
Pre-Registered Member: $35.00*
Pre-Reg Non-Member: $50.00*
At-Door Member: $40.00*
At-Door Non-Member: $59.95*

To Register:
Call 516-576-0448 x 20 and ask for John

or send an email to:
jm@skyviewdirectmail.com

Directions

Meeting of the Minds

On Wednesday, April 22, 2009, it's happening! The best and brightest minds of the Advertising Community of Long Island are getting together, raising a glass and toasting their good fortune!

Come meet your colleagues, peers and community members as the Direct Marketing Association of Long Island, the Long Island Advertising Club and the Printing Industry Alliance all rub elbows at the Plainview Holiday Inn. Share your success, get support for your challenges and just have a nice time meeting people who understand what you face in business everyday!

Location:
The Holiday Inn in Plainview
www.hiplainviewny.com
215 Sunnyside Boulevard
Plainview, N.Y. 11803
(516) 349-7400

Date:
Wednesday, April 22, 2009
6:00PM - 9:00PM

Cost:
Pre-Registered Member: $35.00*
Pre-Reg Non-Member: $50.00*
At-Door Member: $40.00*
At-Door Non-Member: $59.95*

* includes your first drink and hors d'oeuvres throughout the evening.

To Register:
Call 516-576-0448 x 20 and ask for John

or send an email to:
jm@skyviewdirectmail.com

Directions

Tips & Techniques from the Sources:

A Panel Discussion

DMALI has assembled a panel of experts from the Long Island Marketing Community to discuss what you should be doing to maximize the value of the various vendors you use to enhance your marketing campaigns.

Discover:

How new technologies can improve your efficiencies both in cost control and marketing success.

How simple variations in past strategies can be effective in reducing waste while catapulting results.

How the value of knowing the capabilities of your vendors can speed your decision making process and improve your opportunities.

Description:

With the current marketplace in flux as it is, we often resist even the simplest change in production so that we can focus on strategy. Even the motto, "Test, Test, Test" screams strategic adjustment over change to the way we execute our campaigns.

Service providers have much to offer to assist us in keeping costs down while lifting results!

We have assembled a panel of experts who will share their knowledge and experience to help us find continued success in challenging times. Our panel of experts represent printing, fulfillment, mailing, lists and data.

Our speakers are:

Steve Retenski - VP of Production Services - Cherry Lane Printing & Mailing

Jeff Ehrlich - President - Fulfillment Plus Inc.

Mike Vignola - President - Mailmen Inc.

Mark Rickard - President - Rickard List Marketing

Michael Borkan - President - Talon Mailing and Marketing Inc.

Our panel will open with industry specific remarks and then respond to a series of predetermined questions discussing efficiencies and technologies they have employed that offer you new opportunities to maximize your marketing while minimizing your stress.

We will then open up to the floor so you can pose questions that impact you today!

Consistent Double-Digit Results: Proven Breakthrough Marketing for Scary Times

Increase Sales 35% to 75%...Guaranteed!

Based on the great response and lively discussion the last time Ernan presented for us, the agenda for February 19th will include:

Startling new research findings about customer satisfaction & customer engagement which will cause you to re-think your marketing strategies in this tough economy.

New case study of PHI, a multichannel marketer who increased response rates 10X.

The 3-Step Relationship Marketing Process that will help you achieve double-digit response every time.

Tough times demand smart thinking. Learn from industry pioneer Ernan Roman, the proven, documented, high ROI techniques that consistently achieve breakthrough results for Fortune leaders like Microsoft, IBM, NBC, and smaller companies like AmieStreet.com and Progressive Hydraulics Inc. Learn smart, proven marketing guidelines to help you:

¨ Increase sales from current customers by up to 75%

¨ Establish higher value, repeat purchase customer relationships

¨ Build uniquely powerful databases containing opt-in self-profiled information

¨ Improve the quality of web experiences by 45X

¨ Deploy an integrated, preference driven, multichannel mix.

You will learn the 3-Step Relationship Marketing Process which will help you generate double-digit response rates ...every time... guaranteed.

The 3 Step Process includes:

Step I-How to Use Voice of Customer Research to Learn What Your Customers Expect from You in a Multichannel Opt-In Driven Relationship-you'll learn how to use VOC Relationship Research to ensure that your multichannel and opt-in strategies are truly driven by the needs of your customers.

Step II-How to Create Uniquely Accurate Opt-in Databases- once customers and prospects agree to an opt-in dialogue, they will provide uniquely detailed information regarding their offer, message, and media preferences. These opt-in self-profiled databases significantly outperform traditional databases.

Step III- Improving the Power and Yield of Your Multichannel Programs- learn how to deploy at least seven components of your media mix with precision timing and synchronization, as well as drastically increasing the power of your customers' online experiences.

Detailed case studies from Microsoft and AmieStreet.com, (the hottest online music retailer) will show you how they used the 3 Step Process to significantly improve their customer retention, repeat purchases and achieve response rates of 45% plus!

When you leave this session, you will know...:

How to use the Voice-of-Customer Driven 3-Step Relationship Marketing Process to achieve double-digit responses ranging from 45% to 75%.

How to increase sales by 35% using multichannel opt-in marketing techniques.

REGISTER NOW!

The first 10 registrants receive a free autographed copy of Ernan's landmark book: "Opt-In Marketing...Increase Sales Exponentially".

Our Speaker

Ernan Roman Bio:

Ernan Roman is President of the marketing consultancy, Ernan Roman Direct Marketing He is one of the leading authorities in Customer Relationship Marketing and recognized as the industry pioneer who created the Integrated Direct Marketing and Opt-In Marketing methodologies. He was named to "B to B's Who's Who" as one of the "100 most influential people" in Business Marketing by Crain's B to B Magazine.

He is also the co-author of "Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing" and author of "Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales".

ERDM provides marketing consulting services for innovative Fortune and Small / Medium companies. Clients include Microsoft, NBC, Walt Disney, Reliant Energy, Bio-Rad Laboratories, Hewlett-Packard, IBM, United States Postal Service, AmieStreet.com, Progressive Hydraulics, Inc., Golden Rule Insurance, and Starwood Hotels.

e-mail: ernan@erdm.com

website: www.erdm.com

.
Going Green:
Marketing In An Environmentally Friendly Manner

Join distinguished green marketing experts and members of Scuderia O2's new Green Group, www.scuderiao2.com/green.html, as they discuss the realities not just of working and living green but of marketing green.
As the green revolution enters a new era beset by financial woes that threaten to trump the focus on the environment, marketers are at a cross-roads seeking to balance financial realities and environmental necessities as they market green products and retool technologies to be earth-friendly.
Hear opinions, ideas, and novel new approaches from leaders in the green movement and experienced green marketers including:

1. Michael Chinnici, Scuderia O2 (Founder & CEO)

2. Stacie Wunsch, Scuderia O2 (Founding Member Scuderia O2)

3. George Le Pera, Scuderia O2

4. Lew Blaustein, Scuderia O2 Green

5. Dennis Traina Jr, Tragar Oil (The GREEN energy oil company located on LI)

Location:
The Holiday Inn in Plainview
www.hiplainviewny.com
215 Sunnyside Boulevard
Plainview, N.Y. 11803
(516) 349-7400

Date:
Thursday, January 15, 2008
11: 30 am - 2:00 pm

Cost:
Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95

To Register:
Call 516-576-0448 x 20 and ask for John

or send an email to:
jm@skyviewdirectmail.com

Directions

.

Register early. Invite a Friend
Are you a member of LinkedIn or Facebook?

DMALI now has groups on LinkedIn.com and Facebook.com.

Never miss a communication from DMALI by both staying included on our invitation list and joining the LinkedIn and/or Facebook group. Although we are exploring it's full potential, there seems to be a very positive opportunity for enhanced communciations with this group so click on over and try it out!

DMALI Holiday Party

Thursday, December 11th
6:00 - 10:00pm
at
PANAMA HATTIE'S
872 E. Jericho Turnpike
Huntington Station, NY

Cost:
Member: $75.00
Non-Member: $95.00

Register early. Invite a Friend
To Register:
Call 516-576-0448 x20 (ask for John)
or send an e-mail to ...jm@skyviewdirectmail.com

The Real Fun Begins…
5 star gourmet cuisine
live dj, raffles
open bar
and just plain holiday fun

Please join us and your fellow direct marketing colleagues for an extraordinary dining experience with fantastic company while we celebrate the holiday DMALI STYLE!

We're Looking for a Few Cool Raffle Items. In our continuing efforts to build the Fred Bruno Scholarship Fund, we will be holding raffles and other gift oriented events to raise funds for this contribution to the future of Direct Response. Great items to donate would include:

Sports Tickets
Gift Baskets
Event Tickets
Electronics
Sporting Goods
Gift Certificates
Unique Items (Artwork, Collectibles, Etc.)

Your donation will be publicly acknowledged. To donate, contact:

Call 516-576-0448 x20 (ask for John)
or send an e-mail to …jm@skyviewdirectmail.com

Find Your Next Customer Where They Hang Out!
Understand & Utilize the Marketing Potential of Social Networks

Do you know how to capitalize on the phenomenon that is "Social Networks"? Do you belong to My Space, Facebook, LinkedIn, Naymz, etc.? Used by individuals primarily as a way to stay in contact with friends and business colleagues while acting as a forum to express opinion and demonstrate your expertise, interests and general fun-loving nature, marketers are just starting to explore the possibilities provided for acquisition and customer support. Our speaker will discuss the value of social networks as a place to grow and nurture your business. The opportunities are there for both B-to-B and Direct-to-Consumer. The Credit Card Companies are there, Nationally known brands are there, Entertainment and Travel use it. How can you be there too and benefit from the experience?

Join us on November 20th for some Networking and the scoop on Social Networking and it's on us!

For the last few years, you have helped to build DMALI from just another Direct Response Group to one of the fastest growing trade organizations in the country and we want to say thanks. Whether you have attended or simply acknowledged our existence, if you join on the 20th, the usual fee is waived or as they say, it's on us!

So, open your calendars, write us in for the 20th and come and network with your colleagues while learning the pure marketing value of social networking.

REGISTER NOW!
Due to the Demand for this event, we have limited the gate to 100 Attendees. You must Pre-Regisiter!
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to: jm@skyviewdirectmail.com

Thursday, November 20, 2008
11:30am to 2:00pm
The Holiday Inn in Plainview

What's the Word?

From October 11 - October 15 direct marketing leaders from around the world will be gathering in Las Vegas to discuss the future of Direct Response. On October 23, Peter A. Johnson, PHD, Vice President/Senior Economist of Strategy, Analysis and Planning for the Direct Marketing Association will tell us what they said.

Every year new strategies are presented, current status is reviewed and renovations and revelations occur. Whether you were able to make the convention or not, this meeting promises a synopsis of high level discussions sure to have impact on our businesses.
Come join us for lunch and networking with colleagues, then listen as direct from the DMA, you will be provided with business insight gathered from some of the most respected leaders in our industry.

Join us on October 23rd as the Direct Marketing Association lends us one of their leaders to provide us with insight and interpretation that will make us better marketers. No matter what crisis your business is trying to overcome, you can't afford to miss this meeting. Bring questions, we'll supply the answers!

REGISTER NOW!
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to: jm@skyviewdirectmail.com

Thursday, October 23, 2008
11:30am to 2:00pm
The Holiday Inn in Plainview

Location:
The Holiday Inn in Plainview
www.hiplainviewny.com
215 Sunnyside Boulevard
Plainview, N.Y. 11803
(516) 349-7400

Date:
Thursday
October 23, 2008
11:30 am -- 2:00 pm

Cost:
Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95

Register early. Invite a Friend
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

About our Speaker:

Peter A. Johnson, Ph.D., is the Direct Marketing Association's (DMA) research strategy and platforms vice president. Since joining DMA in 2001, Dr. Johnson's research has focused on the economics of direct marketing channels.

Johnson's regulatory impact analyses, benchmarking, and best practice research cover such topics as the economic costs of privacy legislation, US Postal Service reform, remote sales taxation, the impact of the National Do Not Call Registry on the teleservices industry, and the economics of email marketing.

Dr. Johnson's forecasting work includes DMA's Quarterly Business Review (QBR) and the annual Power of Direct Marketing reports, which benchmark multichannel direct marketing's economic impact in the United States, including advertising expenditures, sales revenue, and employment.

DMA's government affairs and corporate responsibility efforts with federal and state lawmakers and regulatory agencies make extensive and effective use of Dr. Johnson's research on channel economics. In 2002, Johnson co-authored a brief submitted to the United States Supreme Court on behalf of DMA regarding the value of customer data to direct marketing.

Before joining DMA, Johnson was a professor of public policy at Columbia University, where he is still affiliated. He also has served as a faculty member of Bryn Mawr College, McGill University, and the Union Institute, publishing numerous books and articles in the fields of government regulation of markets and marketing. He currently serves on the Board of Directors of the Marketing Accountability Standards Board.

Dr. Johnson received his Ph.D. in public policy and government from Cornell University in 1991. He received bachelor's degree in politics and economics from the University of Toronto and a master's in public policy from Queen's University in Kingston, Ontario.

HOLIDAY PARTY
Thursday, December 11th
6:00 – 10:00pm
at
PANAMA HATTIE’S
872 E. Jericho Turnpike
Huntington Station, NY
http://www.panamahatties.com
(631) 351-1727

Cost:
Member: $75.00 / Non-Member: $95.00

Register early. Invite a Friend.
To Register: call 516-576-0448 x20 (ask for John)
or e-mail John Mackie at jm@skyviewdirectmail.com

The Real Fun Begins…
• 5 star gourmet buffet
• live DJ, raffles
• open bar
• and just plain holiday fun
Come join us and your fellow direct marketing colleagues for an extraordinary dining experience as we celebrate the holidays DMALI STYLE!

Let us know if we can reserve a spot for you and YOUR friends!
We're Looking for a Few Cool Raffle Items. In our continuing efforts to build the Fred Bruno Scholarship Fund, we will be holding raffles and other gift-oriented events to raise funds for this contribution to the future of Direct Response.

Great items to donate would include:
Sports Tickets Gift Baskets
Event Tickets Electronics
Sporting Goods Gift Certificates
Unique Items (Artwork, Collectibles, Etc.)

Your donation will be publicly acknowledged.
To donate, call 631-806-5369 or email Andy Calimano at andyc@starfishjunction.com

It's not glamorous, It's not glitzy, It's ESSENTIAL!
You need to register now to become infromed about the Move Update and Intelligent Mail Barcode (USPS Changes)!
Are you ready for the meeting to discuss the mailing strategies for this year? Are you confident that you know all there is to know to maximize your direct mail efficiencies?

WHEN ASKED, CAN YOU EXPLAIN THE POSTAL SERVICE'S NEW OFFERINGS AND HOW THEY PROVIDE NEW WAYS TO MAKE YOUR MAILINGS MORE EFFICIENT & EFFECTIVE?

Join us on September 18th as the United States Postal Service provides us with insight into service changes that will make us better marketers. Whether responsible for major mailings, managing customer databases or a service provider trying to understand the new marketplace, you can't afford to miss this meeting. Bring questions, we'll supply the answers!

REGISTER NOW!
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:jm@skyviewdirectmail.com

Thursday, September 18, 2008
11:30am to 2:00pm
The Holiday Inn in Plainview

Location:
The Holiday Inn in Plainview
www.hiplainviewny.com
215 Sunnyside Boulevard
Plainview, N.Y. 11803
(516) 349-7400
Date:

Cost:
Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95

Register early. Invite a Friend
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

About our Speakers:

Our speakers will be leading representatives from the United States Postal Service from the Northeast Region. Their experience parallels our own and offers the insights of people working side by side with us as we use the postal system to maximize our business. Their resources and experience make them the best choice presenters on this important topic.

Register early. Invite a Friend
Are you a member of LinkedIn?
DMALI now has a group on LinkedIn.com.

Never miss a communication from DMALI by both staying included on our invitation list and joining the LinkedIn group. Although we are exploring it's full potential, there seems to be a very positive opportunity for enhanced communciations with this group so click on over and try it out!

The Direct Marketing Association of Long Island is pleased to present the:

The 3rd Annual
Direct Marketing Association of Long Island
Golf Classic
In Memory of Fred Bruno

Monday, August 25, 2008
Hamlet at Willow Creak
One Clubhouse Drive, Mt. Sinai, NY

$10,000 Hole-In-One Prize
Closest to the Pin Contest
Longest Drive Contest
Raffle Prizes

Looking to be noticed?

Be Visible, Sponsor this event. Opportunities include:
Tee Sponsorships . . . . . . . . . $100.00 per hole
Longest Drive Sponsorship . . . . . . . . . $250.00
Hole-In-One Sponsorship . . . . . . . . . . . $250.00
Cocktail Hour Sponsorship . . . . . . . . . $300.00
Dinner Sponsorship . . . . . . . . . . $500.00

For Sponsorships Contact: John Mackie 516-576-0448 x 20 - jm@skyviewdirectmail.com

Portions of the proceeds from this event go to the DMALI/Fred Bruno Scholarship Fund:

Each year, the Direct Marketing Association of Long Island provides a worthy student with a scholarship from the proceeds of this event. Not only does this event build camaraderie within the industry, promote direct response marketing, it provides funding for those students showing continuing interest in Direct Response. This event allows us to honor the industry with an event Fred Bruno would be the first to register for and support.

In the Memory of Fred Bruno, President/Owner, Data Marketing Group:

Join us to honor the memory of Fred Bruno, promote and perpetuate the industry.

Location:
One Clubhouse Drive, Mt. Sinai, NY

Date:
Monday, August 25, 2008
Schedule of Events:

11: 30 -- 1:00 pm Registration
1:00 PM -- Shotgun Start

1:00 -- 6:00 pm Golf, Golf, Golf
6:00 -- 9:00 pm Drinks, Dinner, Laughs Good Time

Cost:
Golf & Dinner:

$150.00 per person

Barbecue Dinner Only:

$75.00 per person
Download the registration form at:

http://dmali.org/golf.doc

Register early. Invite a Friend
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

Printing in the Digital Age

The Internet and variable data digital printing are creating new channels for direct marketers to engage their customers and prospects. RI Communications Group, a marketing agency specializing in data-driven communications, will give a presentation on how integrated direct mail campaigns using variable data digital printing technology and personalized Web landing pages can dramatically boost response rates . RI will also be presenting on how Web-to-Print, or marketing on demand portals can facilitate the ordering and execution of customized direct mail campaigns by field sales employees, local distributors and franchisees.

REGISTER NOW!
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to: jm@skyviewdirectmail.com

Thursday, June 19, 2008
11:30am to 2:00pm
The Holiday Inn in Plainview

Cost:
Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95

Register early. Invite a Friend
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

The First Annual DMALI Hall of Fame Luncheon