The Direct Marketing Association of Long Island is pleased to present the:

The 3rd Annual
Direct Marketing Association of Long Island
Golf Classic
In Memory of Fred Bruno

Monday, August 25, 2008
Hamlet at Willow Creak
One Clubhouse Drive, Mt. Sinai, NY

$10,000 Hole-In-One Prize
Closest to the Pin Contest
Longest Drive Contest
Raffle Prizes

Looking to be noticed?

Be Visible, Sponsor this event. Opportunities include:
Tee Sponsorships . . . . . . . . . $100.00 per hole
Longest Drive Sponsorship . . . . . . . . . $250.00
Hole-In-One Sponsorship . . . . . . . . . . . $250.00
Cocktail Hour Sponsorship . . . . . . . . . $300.00
Dinner Sponsorship . . . . . . . . . . $500.00

For Sponsorships Contact: John Mackie 516-576-0448 x 20 - jm@skyviewdirectmail.com

Portions of the proceeds from this event go to the DMALI/Fred Bruno Scholarship Fund:

Each year, the Direct Marketing Association of Long Island provides a worthy student with a scholarship from the proceeds of this event. Not only does this event build camaraderie within the industry, promote direct response marketing, it provides funding for those students showing continuing interest in Direct Response. This event allows us to honor the industry with an event Fred Bruno would be the first to register for and support.

In the Memory of Fred Bruno, President/Owner, Data Marketing Group:

Join us to honor the memory of Fred Bruno, promote and perpetuate the industry.

Location:
One Clubhouse Drive, Mt. Sinai, NY

Date:
Monday, August 25, 2008
Schedule of Events:

11: 30 -- 1:00 pm Registration
1:00 PM -- Shotgun Start

1:00 -- 6:00 pm Golf, Golf, Golf
6:00 -- 9:00 pm Drinks, Dinner, Laughs Good Time

Cost:
Golf & Dinner:

$150.00 per person

Barbecue Dinner Only:

$75.00 per person
Download the registration form at:

http://dmali.org/golf.doc

Register early. Invite a Friend
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

---

Printing in the Digital Age

The Internet and variable data digital printing are creating new channels for direct marketers to engage their customers and prospects. RI Communications Group, a marketing agency specializing in data-driven communications, will give a presentation on how integrated direct mail campaigns using variable data digital printing technology and personalized Web landing pages can dramatically boost response rates . RI will also be presenting on how Web-to-Print, or marketing on demand portals can facilitate the ordering and execution of customized direct mail campaigns by field sales employees, local distributors and franchisees.

REGISTER NOW!
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to: jm@skyviewdirectmail.com

Thursday, June 19, 2008
11:30am to 2:00pm
The Holiday Inn in Plainview

Cost:
Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95

Register early. Invite a Friend
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

---

The First Annual DMALI Hall of Fame Luncheon

---

Best Practices in Multi-Channel Marketing

Thursday March 20, 2008
11:30 to 2 pm
Holiday Inn

Marketing resistance is at an all time high causing marketers to adopt a multi-channel strategy that are targeted and relevant to the consumer. They must deliver the right offer with the right message at the right time. Our expert panel will share how to’s and success stories of marketing integration from direct mail, telemarketing, print, broadcast, and the web… defining how to break through today’s marketing clutter.

About our Speakers:
Steven Brita is the Senior Director of Online Marketing for Publisher’s Clearing House. For the past ten years Steven Brita has been senior executive specializing in planning and implementing innovative direct marketing strategies at Forbes, AOL/Time Warner, Bertelsmann and Publishers Clearing House.  With a deep background in process and change management, Steven has led major eCommerce build-outs and successfully integrated traditional marketing and eCommerce strategies. 

Having held direct marketing positions in both print and online areas, Steven has a wealth of experience with the drivers of each individual channel as well as the additional value that can be extracted through synergies between the two.   His experience includes:

---

Going Mobile - Mobile Marketing 101

Out in the woods
Or in the city
It's all the same to me
When I'm driving free
The world's my home
When I'm mobile
The Who said it years ago . . . Mobile is the way to go. Alexander Graham Bell could only imagine the things we are doing today with his invention. In today's mobile world, you can only imagine where Mr. Watson might have been when he got the text message, "Mr. Watson, come here, I want to see you." As technology continues to offer us new ways to talk with our customers and the marketplace, mobile marketing is offering a new and powerful way to "reach out and touch someone"!

Our speaker is a recognized leader in the field of Mobile Marketing. Learn how to use this medium to stay in touch and maximize your customer relationships while building a deeper and deeper business network. Reserve now, it's just a phone call away!
The world's my home . . . When I'm mobile!

REGISTER NOW!
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to: jm@skyviewdirectmail.com

Friday, February 29, 2008
11:30am to 2:00pm
The Holiday Inn in Plainview

About our Speaker:

Nihal Mehta, CEO/Co-Founder - BuzzD

Innovating marketing technologies through three successful startups to date, Nihal Mehta, is a noted expert in the emerging adoption of wireless technologies for media properties and consumer brands. Named a BusinessWeek 'M-Commerce Baron' in 2006 and named one of AdAge's Top 20 Marketers in Their Twenties in 2005, Nihal is currently CEO and co-founder of mobile social networking BuzzD. Prior to BuzzD, Nihal co-founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which was sold to Omnicom (NYSE: OMC) in 2005. Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science. In his spare time, Nihal enjoys deejaying around the country and practicing jedi mind tricks on unsuspecting victims.

Date:
Friday, February 29, 2008
11: 30 am – 2:00 pm

That's right this month the meeting is on a Friday and it's a Leap Year!

Cost:
Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95

Register early. Invite a Friend
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

---

How Marketing Innovation Can Drive Increased Business Results

Looking to drive significant improvement in your business results?
Our speaker will show you how by providing definitive examples of how to foster creativity and innovation in your organizations to create new and improved business models… and leave you with ways to implement a new culture in your company that will significantly impact results

REGISTER NOW!
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to: jm@skyviewdirectmail.com

Thursday, January 17, 2008
11:30am to 2:00pm
The Holiday Inn in Plainview

SPONSOR THIS OR ANY DMALI EVENT - REACH OUT TO THE WHO'S WHO OF L.I. DIRECT MARKETING
Contact Scott Fenwick
sfenwick@prosellingskills.com

About our Speaker:

Michael Smith is the President and CEO of Linx Communications. Mr. Smith's work has concentrated in the branding and re-positioning of products and services in the healthcare, financial services, retail, high-tech, manufacturing, and training industries. Today, his focus is on building market share through the use of long term strategic branding supported with promotional tie-in and event marketing efforts. The use of this dual strategy has enabled clients to build brand equity while driving inquiries and traffic.

Michael is also a Co-Founder of Stewards of Change™ (SOC), which is a business with a social mission: to provide public and private human service agencies and not-for-profit organizations with the latest cross-sector innovations to take social change to scale and improve the outcomes for the children and families they serve. Through a unique array of innovative thought leader conferenc es, leadership programs, learning tools, research initiatives, and technical assistance, Stewards of Change™ is committed to advancing sustainable improve ments that help transform human services.

He holds degrees from Bentley College in management, marketing, finance and computer science. He’s completed the executive education program with the Young Presidents Organization at Harvard Business School and he’s lectured at Yale School of Management on technology and business model innovations in human services during the Stewards of Change Conference.

Mr. Smith is the former president of JRS Advertising, a top 200 agency, and a recipient of KPMG/Peat Marwick's prestigious "Entrepreneurial Spirit Award for Growth" as one of the fastest growing firms in the country. His community support is an integral part of his contribution to the business community. After serving on many boards, including LIAC and the American Cancer Society, he founded the Advertising Agency Counsel which consists of a group of agency principals dedicated to the continuous improvement of business and training practices as they relate to the marketing industry. He currently serves on the Federal Advisory Board for the Quality Improvement Center for the Privatization of Child Welfare (QIC-PCW), studying the process and effects of privatizing services and defining best practices across the country.

As an officer in the Young Presidents Organization (YPO), his leadership has been employed as Communications Chairperson and most recently Education Chairperson. Mr. Smith uses the YPO to test new strategies with member companies and maintains a continuous education program within YPO university programs throughout the world. Through YPO he is spearheading a global project, "Helping Disadvantaged Kids Network," to support children in developed and developing countries.

He is married with 3 children and resides in Nissequogue Overlook, NY.

Special Notice!!!!!!

In the next few days you will be receiving an email offering the opportunity to participate in a webinar hosted by Arthur Hughes, widely recognized as a leader in database marketing!

Don't miss this!


Location:
The Holiday Inn in Plainview
www.hiplainviewny.com
215 Sunnyside Boulevard
Plainview, N.Y. 11803
(516) 349-7400

Date:
Thursday, January 17, 2008
11: 30 am – 2:00 pm

Cost:
Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95

Register early. Invite a Friend
To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

---

DMALI HOLIDAY PARTY

Thursday, December 13th
6:00 – 10:00pm
at
PANAMA HATTIE’S
872 E. Jericho Turnpike
Huntington Station, NY
http://www.panamahatties.com
(631) 351-1727

Cost:
Member: $75.00
Non-Member: $95.00
 
Register early.  Invite a Friend

To Register:
Call 516-576-0448 x20 (ask for John)
or send an e-mail to …jm@skyviewdirectmail.com  

The Real Fun Begins…
• 5 star gourmet cuisine
• live dj, raffles
• open bar
• and just plain holiday fun

Please join us and your fellow direct marketing colleagues for an extraordinary dining experience with fantastic company while we celebrate the holiday DMALI STYLE!

RSVP:

Let us know if we can reserve a spot for you and YOUR friends!

We're Looking for a Few Cool Raffle Items.  In our continuing efforts to build the Fred Bruno Scholarship Fund, we will be holding raffles and other gift oriented events to raise funds for this contribution to the future of Direct Response.  Great items to donate would include:

Sports Tickets
Gift Baskets
Event Tickets
Electronics
Sporting Goods
Gift Certificates
Unique Items (Artwork, Collectibles, Etc.)

Your donation will be publicly acknowledged.  To donate, contact:
Call 516-576-0448 x20 (ask for John)
or send an e-mail to …jm@skyviewdirectmail.com

---

Social & New Media
What is it and how do we use it to build brand & integrate with our current marketing?

The marketing landscape is ever changing.  Are you keeping up?  Our speakers will cover blogs, podcasts, and other types of new media as well as social media such as Face Book, My Space, and Second Life  and how these will help marketers build personal and company brands as well as integrate with existing marketing channels.  We will also explore the relationship between two of the hottest channels in digital media—search engines and social networks.

REGISTER NOW!

Thursday, November 15, 2007
11:30am to 2:00pm
 
The Holiday Inn in Plainview
http://www.hiplainviewny.com/
215 Sunnyside Boulevard   
Plainview,  N.Y.  11803  
(516) 349-7400 

Cost:

Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95
 
Register early.  Invite a Friend

To Register:
Call 516-576-0448 x 20 and ask for John or send an email to:
jm@skyviewdirectmail.com

About our Speakers:

Vikram Rajan:

Co-founder of CoGrow Systems, Inc., a business development firm for small-business owners and author of the podBlog, ViksMarketingBlog, which receives over 300 views everyday.

Vik is a Personal Brand Marketing Advisor for lawyers, accountants, financial planners, real estate, and health experts.

Vikram’s Business Smarts column appears in more than 14 publications, including the Times-Ledger newspapers in Queens, Dominican Times magazine, Financial Advisor magazine, and more.  Vik also wrote the business column for Long Island Business News (LIBN).  Vik has taught business classes for the Fashion Institute of Technology, Dowling College, and is launching a series of classes for C.W. Post (Long Island University).

Vik has also been quoted by the Wall Street Journal's Startup Journal & Entrepreneurship Magazine on his ideas on marketing and networking.  In January 2004, Vikram was named the Top 40 under 40 Rising Star by LIBN.

Vikram Rajan co-chairs the Membership Committee for the Hauppauge Industrial Association (HIA), Long Island’s 2nd largest chamber of commerce.  Vik also co-chairs HIA’s Business Development committee. Vikram has also been active on the Ronald McDonald House Business Advisory Committee and is an active member in the Nassau County Mental Health Association Business Advisory Committee.

Vik Rajan has been invited to speak on various business strategy topics on behalf of

· HSBC Bank
· Washington Mutual
· Suffolk Federal Credit Union
· Fashion Institute of Technology,
· U.S. Small Business Administration,
· Times-Ledger Newspapers of Queens,
· National Network of Accountants
· Nassau County Bar Association (Nassau Academy of Law)
· National Association of Insurance and Financial Advisors (Queens),
· National Conference of CPA Practitioners (Suffolk),
· Hauppauge Industrial Association (HIA),
· Long Island Software & Technology Network (LIST-Net)
· Long Island’s Int’l Association of Business Communicators (IABC-LI)
· East Meadow Chamber of Commerce
· New Hyde Park Chamber of Commerce
· Farmingdale Chamber of Commerce
· Hispanic Chamber of Long Island
· East End Women’s Network
· Association of Divorce Financial Planners
· and various other local business groups.

Vikram Rajan is also the author of 6 audio-books based on the Personal Brand Marketing Formula; his first print book will be published in November 2007. You can read 3 new tips every week on his podBlog: ViksMarketingBlog.com.

Abe Mezrich:

Managing corporate communications for Didit, New York, Abe Mezrich oversees Didit’s position as a global search player, sharing insights into the search landscape and search best practice to conferences, universities, and executive forums across the US. Abe’s talks draw on the knowledge Didit has gained from more than 10 years of leadership in the search marketing sphere, during which its has empowered clients from across all major verticals.

Prior to joining Didit in 2005, Abe worked in online and offline communications in healthcare, CPG, and new software/technology. He holds a BA in Political Science from Yale.

Prior speaking engagements / venues include:

• Bessemer Ventures thought leadership conference (keynote speaker)
• New York University School of Continuing Education (presented there repeatedly)
• Searchnomics 2007
• eComXpo (virtual conference)
• eComXpo University (online learning center)
• New York Software Industry Organization

---

DMA Review: The show is over, the pundits have spoken! 

Direct Marketers from all over the world converged on Chicago.

Find out what they did.  Where are we going, what has impact on our choices?  How should we proceed?

The Annual DMA was a rousing success!  Tens of thousands thought it important enough to travel to the windy city to learn what's going on.  You only have to travel to Plainview!

Some were happy, some wonder how, while others wonder why! 

This month, the annual gathering of the who's who of direct response descended upon the McCormick Center in Chicago to discuss the past, the present and the future of direct response.  DMALI is pleased to be able to provide you with a recap of the key points, issues and suggestions discussed and debated.  Even if you enjoyed the Chicago hospitality, this recap will enlighten you to the things you missed and provide an additional perspective to the things you didn't.  You can't afford to miss this meeting.
• Discover what's new
• Learn what trends you need to watch
• Hear what the government is doing and the impact on your business
• Discuss events and happenings and why they matter to you

REGISTER NOW!

Thursday, October 25, 2007
11:30am to 2:00pm
The Holiday Inn in Plainview

SPONSOR THIS EVENT - REACH OUT TO THE WHO'S WHO OF L.I. DIRECT MARKETING 
 
Location:
 
The Holiday Inn in Plainview
http://www.hiplainviewny.com/
215 Sunnyside Boulevard   
Plainview,  N.Y.  11803  
(516) 349-7400 

Date:  
Thursday October 25, 2007
11:30 am –- 2:00 pm

Cost: 
Pre-Registered Member: $35.00
Pre-Reg Non-Member: $50.00
At-Door Member: $40.00
At-Door Non-Member: $59.95
 
Register early.  Invite a Friend

To Register:
Call 516-576-0448 x 20 and ask for John
or send an email to:
jm@skyviewdirectmail.com

About our speaker:

Alan P. Kuritsky
Senior Vice President of Sales & Marketing
The Direct Marketing Association (DMA).

Mr. Kuritsky has served as DMA’s Vice President of Marketing and Chief Marketing Officer since June 2005.  In his current role, he will lead the creation of a new department to advance DMA sales and marketing excellence as well as closely coordinate its member services and benefits, information collection, member data analysis, and marketing campaign execution. 
 
Mr. Kuritsky has responsibility for all membership acquisition and retention sales and will also lead cross DMA product and service bundling especially for high-end, complex solution sales.  Under Kuritsky, the DMA’s Sales and Marketing Department will integrate the multiple touch points with which the Association interacts with the greater direct marketing community via mail, email, the Web, phone, radio, magazine, peer-to-peer and mobile media, and in-person contacts.

   Luncheon Sponsor

This space is waiting for your logo and your contact information!

Reach out now to Scott Fenwick for further information
scott.fenwick@fulfillmentplusny.com
631-421-0290

Your name and services in our emails, on our tables and in the minds of all our concerned and interested colleagues.

Call or email now!
scott.fenwick@fulfillmentplusny.com
631-421-0290

Special Notice!!!!!!

Hold The Phone - Did someone say hold "THURSDAY DECEMBER 13TH" open?  Why?

It's a HOLIDAY PARTY!!!!!!!!!!  Where?

Panama Hatties! 

No, C'mon, Really?

The DMALI Holiday Party is Thursday, December 13th at Panama Hatties!

It just doesn't get any better than that!

I'm calling my clients and vendors now . . . I'm sure they'll all want to go!

---