Board Members and Founders

BOARD MEMBERS

President
John Mackie, Senior Account Executive, Skyview Direct Mail, Inc.
John is the Senior Account Executive at Skyview Direct Mail & Printing. He has been involved in the direct marketing industry for over 18 years. His client list includes 1-800-Mattress, Pearson Education and MSC Industrial Supply Corp. to name a few. He has also worked with the marketing campaigns for Mayor Rudy Giuliani and Governor George Pataki.

John is currently a member of Direct Marketing Fundraisers Association, Mail and Fulfillment Service Association of New York, Direct Marketing Club of New York as well as The Direct Marketing Association of Long Island. John also served on the board of the Long Island Direct Marketing Association.

Treasurer
Bill Egan, Circulation Manager, Henry Schein, Inc.
Bill joined Henry Schein, Inc. over 15 years ago, working the entire time in the company’s in-house advertising agency, Schein Creative Group. His first position with the company was as a Print Production Manager. For the last 12 years he has worked as Circulation Manager, working along with several of the companies marketing groups developing marketing and circulation strategies, as well as a number of customer loyalty programs. He also works in conjunction with a number of printers and mail houses, developing cost effective mailing and distribution plans.

Prior to working with Henry Schein, Inc., Bill worked for many years as a graphic artist and later a Print Production Manager for a Trade-based ad agency in NYC, Lawrence Associates, working on a number of national accounts such as Duracell, UniLever, General Foods, Stroh’s Beer and James River Corp.

In addition to Bill’s involvement with the Direct Marketing Association of Long Island, He is a long time member of the Long Island Postal Customer Council’s Policy Committee.

Secretary
Peter Stein, Director of Business Development, Canterbury Graphics Strategic Marketing
Peter is the newest member of the CGSM team. Prior to joining CGSM he worked for a full service direct marketing agency providing direct marketing strategy, creative development, campaign planning, database marketing solutions, production management, and results analysis to a diverse client base including business to business, financial services, insurance, non-profit, and publishing.

Peter also worked with a Database Marketing Organization where he provided his clients ways to enhance their marketing results through improved targeting. The clients he directed through analytical and modeling projects were primarily in the home equity market.

Peter also served as an Account Executive for a large full service direct mail production provider supplying production services and campaign management on very complex programs to a large credit card marketer and publisher.

Peter's experience in direct marketing strategy, creating cost-efficient direct mail, and knowledge of maximizing campaign results through data targeting will be an asset to CGSM's diverse clients.

Peter also has been published and participated in various speaking engagements through industry trade associations.

Peter resides in Kings Park, NY with his wife Michelle and three children.

Kerry Graham, The Martin Agency
Kerry Graham joined Cross Country Computer Corp. in September of 1997. As a Relationship Manager at Cross Country Computer, he is responsible for the development of new business while servicing and strengthening the client base already in place.  Over the past 9 years, he has consistently added value to the organization and its’ clients.

Prior to joining Cross Country Computer Corp. Kerry was consistently ranked among the top 50 players in the world on the International Racquetball Tour.  Much of Kerry’s current success is due to his ability to successfully transition and adapt many of the skills and characteristics he acquired in this earlier profession.  These characteristics include an intense work ethic, regimented routines and the ability to produce a never-ending amount of sweat equity, all valid drivers in his success at Cross Country. 

Kerry is a member of the Direct Marketing Association of Long Island, he is a board member of the Direct Marketing Association Exhibitor Committee, a member of the Direct Marketing Association, and the Direct Marketing Club of New York. 

L. Scott Fenwick, Fenwick Consulting & Training
Scott Fenwick founded Fenwick Consulting & Training over 15 years ago. Since that time, he has been assisting companies in the their marketing and sales efforts through consultation and training services. Included on Scott's client list are companies such American Express Bank, Empire Blue Cross/Blue Shield, Dale Carnegie Training, Eyeblaster Inc, GHI, Hotbar.com, Strike LLC, Glenwood Management, Edith Roman Associates, Quality Letter Services, Inc., Rickard List Marketing, and 24/7 Real Media, Inc.

In addition to Fenwick Consulting & Training, Scott has worked within such prominent organizations such as 24/7 Real Media, Inc. Western Union, B'nai B'rith International, Procter & Gamble and Scott Paper. He has a special respect for the Direct Response industry where he learned an industry as he worked at such distinguished data service pioneers as Printronic Corporation of America, MAGI, Database America Inc. and Direct Access Marketing Services.

As an independent trainer, Scott is the senior Sales Advantage Trainer for Dale Carnegie Associates and has developed custom training programs for such companies as Rickard List Marketing, Eyeblaster, Inc., Hergo Technologies, and 24/7 Real Media Inc. In addition, Scott has developed numerous programs for New York area colleges and Universities including, but not limited to New York University, Hofstra University and Queens College.

Scott is a currently a member of the Direct Marketing Club of New York and the Direct Marketing Association of Long Island and has served as President for three regional Direct Marketing Organizations; the Direct Marketing Fundraisers Association, the Long Island Direct marketing Association and The B'nai B'rith Communications Unit #5112.

A graduate of Ithaca College with a Bachelor of Science in Business Administration, Scott's career has been centered within the world of Sales & Marketing partnering within his own Marketing Agency and serving as the leading Marketing contact withinhis divisions in a number of his positions. Scott is married and has two daughters.

Larry Pearl, FreshDirect, LLC
Mr. Pearl currently serves as Director of Business Development at FreshDirect, the leading online grocer serving the New York market. He currently is building their business-to-business capability as well as developing other new markets for both residential and business markets.

Prior to joining FreshDirect, Larry Pearl led corporate marketing and strategic planning initiatives for Colorado Prime Foods.

Prior to joining Colorado Prime Foods, Mr. Pearl was a Principal at Katalyst, a venture and consulting firm focused on driving portfolio company value though a unique combination of Venture Capital, Operational Expertise & Merchant Banking. While at Katalyst, he assumed role of Acting VP Marketing and New Business Development for selected portfolio companies and also led other teams of cross-functional experts to deliver other non-marketing business-building services.

Prior to joining Katalyst, Mr. Pearl was a co-founder of Ecom Advisors LLC, a NYC-based ecommerce strategy consulting firm that specialized in Marketing/Business Development Strategy. While at Ecom Advisors, Mr. Pearl successfully built a consulting practice of over 16 clients, both startups and traditional firms, in development of their ecommerce and marketing strategies. Earlier, Mr. Pearl was a Marketing Manager at NetGrocer.com. Prior to NetGrocer, Mr. Pearl was an Account Supervisor with Poppe Tyson-Modem Media, the largest interactive agency. At Poppe Tyson, Larry led cross-functional teams to develop and execute Internet strategies for numerous Fortune 1000 clients. Before joining Poppe Tyson, Larry worked in the traditional advertising agency business for Ogilivy & Mather and Harte-Hanks Direct, in both Media Planning and Direct Marketing.

In his free time, Mr. Pearl was also a weekly columnist for Fortune Small Business covering such topics as marketing, technology and business development. He also taught a course for several semesters in New York City's The Learning Annex titled "Successful Ecommerce and Etailing." Larry holds a Certificate in Interactive Technology & Business Applications from New York University and a Dual BS Degree in Marketing and Mass Media from Syracuse University. He is currently the President of the Direct Marketing Association of Long Island.

Executive Director
Andy Calimano, Managing Partner, Starfish Junction Productions
Andy Calimano is Managing Partner for Starfish Junction Productions. Andy has spent a large percentage of his career working in the direct marketing industry. He is the Founder and CEO, of I on Long Island, a direct and interactive consulting company.

He was Manager of Affiliate Marketing, Direct for LinkShare and an Analyst in the Research Department for Gruppo, Levey & Co (GLC). He was Editor of GLC's annual Direct Marketing Mergers, Acquisitions & Strategic Activities Yearbook, acclaimed by the industry as one of the best resources for industry transaction activity. He has a B.S. in Communications from State University of New York at Fredoina and an M.S. in Direct and Interactive Marketing from New York University. He is President of the New York University's Master of Science Direct and Interactive Marketing Alumni Chapter and is on the Board of Director of the Direct Marketing Club of New York.