Mark Stevens, CEO of MSCO, is a bestselling author and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for blunt truth and unconventional wisdom.
Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and having held management positions at several global corporations. He is an in-demand speaker at organizations from Siemens, Virgin Air, Nike and Oracle to the American Chamber of Commerce Executives. A frequent media commentator, Stevens lends his insights and opinions on a wide variety of topics on BBC Radio, Bloomberg Television, CNBC, CNN International, Daystar Television, Fox Business Channel, Fox News Channel, MSNBC, NBC/Today, NPR and scores of radio programs, and has been interviewed by The Associated Press, Entrepreneur Magazine, Forbes Magazine, Inc. Magazine, M6 (French Television), The New York Post, The New York Times, Reuters, Time Magazine, USA Today, The Wall Street Journal and many others.
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DMALI is sorrowed by the passing of Jim Prendergast on Friday, January 13, 2017. Jim was an active member of the Direct Marketing Club of New York and the only person to be president twice (in 1975, Hundred Million Club, and again in 1989). He received every honor DMCNY could bestow – Leadership Award (1980), Silver Apple (1986), Golden Apple (2008). DMCNY’s golf outing is named after him as he ran it for so long. He will be missed in the industry terribly.
Rock Hill Golf & Country Club
Registration & Lunch 12:00
Shotgun start 1:30
Lunch, Golf and Dinner $150 per person
Dinner only $75 per person
$10,000 Hole in One Prize
Tee Sponsors $100
Longest Drive Sponsor $250
Closest to the Pin Sponsor $250
Beverage Cart Sponsor $250
Cocktail Hour Sponsor $300
Lunch Sponsor $300
Hole in One’s Sponsor $400
Dinner Sponsor $500
For more information, e-mail John Mackie
Friday, August 12, 2016 from 12:00 PM to 8:30 PM (EDT)
Rock Hill Golf & Country Club – 105 Clancy Road, Manorville, NY 11949
Proceeds help support the DMALI annual scholarship fund. Registration at 12, Shotgun start at 1:30. Scramble format. Sponsorships available. Register today!
A Marketing major at the University of Delaware, Maggie is a Junior who resides in Bellport, NY.
A Walt Whitman High School Senior who will be attending Marist College, Poughkeepsie, NY as a Business Major, in the fall of 2016. Chris is the first High School Senior to receive our Award.
Both honorees will be in attendance at our Hall of Fame and Scholarship Honorees luncheon on June 16th at Upsky Hotel in Hauppauge, NY at 11:30 AM.
Content marketing isn’t anything new. It was, is and will be the future of marketing. Search engine optimization requires keywords. And keywords are content. So the two – content marketing and SEO – are peas in a pod.
In a recent article, Ryan Stewart, the owner and founder at Webris, warned that the days of ranking product and service pages first for purchase-intent keywords are limited. Stewart concludes, “We need to stop trying to jam websites where they don’t belong. The SERPs have changed.”
SEO is all about content marketing.
There’s not a single day that goes by where I don’t search for something on the web. Whether it’s a funny scene from Seinfeld, pictures of Pluto, or the best-priced dog-grooming shears, before the sun sets, it’s been Youtubed, Pinterested, Googled or Amazoned.
I use the web like it’s my own personal library. I assume that someone, somewhere, somehow, put all the right words together so that whatever search engine I use will serve up what I’m looking for.
SEO is not dead or dying. It’s just different.
A simple search for “best television” will serve up top brands able to pay big bucks. If you are competing with Samsung, you’d better be LG, or expect your marketing budget to go bust in a moment. More interesting are the results that follow these top brands. Consumer Reports, CNET, PCMag, Best Buy. As in: reviews and buying guides.
A whole lot of content, but not a single boob-tube in the bunch.
Try a Google search for “glucosamine chondroitin”. Directly below Google Shopping you’ll find Amazon. WebMD. Arthritis.org. Drugs.com. MayoClinic.org. Spine-health.com. You see a pattern here?
Neil Patel, Chief Evangelist for KISSmetrics says, “Your SEO campaign will fail unless you integrate content marketing. Your content marketing campaign will fail unless you integrate SEO.”
SEO isn’t wizardry. Side-by-side with content marketing, it’s a holistic approach to getting your products or services well indexed by search engines so that humans can find them.
Strategize all you like. If that strategy hasn’t considered human behavior, you may as well prepare libations for the goddess Fortuna. All the information in the world is meaningless without that human inquiry that brings that data together.
Think of it like the perfect match made between the consumer and content marketing where the search engine technology is your matchmaking grandmother and grandma’s greatest fears would be a whole lot of effort resulting in a no-show.
Ryan Stewart wraps it up nicely. He says that if you want to capture traffic moving forward, there are three things you can do…
Pay for it: Paid search as a remarketing tactic.
Create valuable content: Instead of jamming your pages with links, create content that delivers what consumers want.
Optimize your website for the web: Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Pinterest is a search engine. YouTube is a search engine.
It’s Search Engine Optimization, not Google Optimization.
Consumers continue to shift from desktop to mobile. This means that mobile search, mobile traffic and mobile apps are more in the mainstream every day. Assisted by mobile digitized assistants like Siri, Cortana, and Google Now, conversational, long-tail keyword queries execute consumer’s search efforts.
Looking ahead, SEO 2016 will only dive more deeply into video, social and mobile apps, where content is not just the written word.
For marketers who feel they are always one step behind leading-edge practices, the best advice is to stop looking for quick fixes and launch your own content marketing program.
Truth: Content has always been king, as in “the king is dead, long live the king”, and quality content will always engage a consumer. As Doug Kessler, Creative Director at Velocity, so eloquently said, “More content, produced by an inexperienced pool of content creators who are stretched to the limit, can only lead to one conclusion: a tidal wave of crappy content,” and a diminishing rate of return from marketing initiatives.
Author: Joi Tamber-Brooks
Join the next generation of digital, data-driven marketers in Boston October 4th – 6th and explore 106 interactive education sessions, and 5 inspiration keynote sessions. &THEN brings analysts, artists, brand managers, strategists, copywriters, CEOs and other great marketers together to share ideas and discuss proven ways to get results.
The DMA would like to extend a very special invitation to you – DMA’s newly reinvented and rebranded annual conference – &THEN, October 4-6 in Boston. As a board member of DMALI, you know the value of providing your members with an opportunity to see what’s new and fresh. We want to help provide that for you and all the DMALI Members, and we’re also offering to provide your members with a significant registration discount.
Designed for data driven marketers and solution providers, &THEN is bringing together the smartest and savviest marketers, analysts, artists, brand managers, strategists, copywriters, CMOs, CEOs and other leaders that we know to share actionable ideas and proven ways to get results. We’re delivering this super-charged experience through:
Here’s a snapshot of our line-up of innovative and thought-provoking industry speakers representing some of today’s top brands:
The DMA is delighted to also extend to DMALI members a 50% discount off the Full Access Pass to &THEN. Members can access this discount using the promo code “CLUB” when they register here.
The DMA looks forward to seeing members at &THEN.
September 17th, 8:30 AM @Launchpad in Huntington. READ MORE…
Plainview, NY – May 28, 2015 – At a luncheon held today at the Holiday Inn Plainview, the Direct Marketing Association of Long Island (DMALI), announced Justin Lambiase, a West Babylon resident and Sophomore at Stony Brook University, as DMALI’s 2015 Scholarship Recipient. This annual award recognizes a Long Island student attending an accredited university or college and majoring in marketing or a related discipline.
“Each year we seek a deserving student that has demonstrated academic excellence and leadership with a vision of building brand awareness and launching marketing initiatives that will ultimately help companies grow. This year, we’re proud to name Justin as the recipient,” said John Lundgren, DMALI’s scholarship chairperson.
“Justin was selected from a number of qualified candidates. As an honor student, he is a published author, has an impressive record of market research and has been recognized by the National American Marketing “Brand Plan” for his case study of GEICO. With his demanding academic schedule, Justin also found time to give back by helping to fundraise significant dollars for Habitat for Humanity. As a professional organization, we’re very proud to recognize Justin and add him to the impressive list of DMALI’s Scholarship Recipients”, said Lundgren.
“It’s a humbling experience to be awarded a scholarship by the Direct Marketing Association of Long Island. I thank all the committee members for this honor,” said Justin.
For further information about DMALI’s Annual Scholarship Award, visit www.dmali.org.
DMALI is a non-profit organization with a professional interest in Long Island’s direct marketing industry. The association’s mission is to provide an exchange of marketing information with a focus on cutting edge technology, strategies, regulations and case studies. The organization is committed to educational and networking opportunities, observes the highest ethical business standards, promotes a public understanding of direct marketing and offers an annual scholarship to Long island students majoring in marketing. For more information, visit www.dmali.org.
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DMALI is a non-profit organization consisting of members with a professional interest in the direct marketing industry. Read more...